1. Who We Are
Ivor Thomas Funerals Ltd (“we”, “us”, “our”) is a registered company in England and Wales (Company No. 11723359), with our principal place of business at:
81 Rhydhelig Avenue, Cardiff CF14 4DB
Tel: 029 2169 0022
Email: info@ivorthomasfunerals.co.uk
We are the data controller for the personal information collected through this website and in the course of providing our funeral services. This means we are responsible for deciding how and why your personal data is used, and for keeping it safe.
2. What Personal Data We Collect
Depending on how you interact with us, we may collect the following types of personal information:
Contact and enquiry information — your name, phone number, email address, and any details you share with us when submitting an enquiry through our website or contacting us directly.
Service-related information — details you provide when arranging funeral services, including information about the deceased, next of kin, and any specific wishes or requirements for the funeral.
Technical data — your IP address, browser type, device information, and how you navigate our website, collected automatically via cookies and Google Analytics (see Section 7).
We do not collect payment card details through this website. Any payments are handled securely through separate processes.
3. How We Collect Your Data
We collect personal data in the following ways:
- When you fill in an enquiry or contact form on our website
- When you call or email us directly
- When you meet with us in person to arrange funeral services
- Automatically, via cookies and analytics tools when you browse our website
4. Why We Use Your Data and Our Legal Basis
Under UK GDPR, we must have a lawful basis for processing your personal data. The table below explains how and why we use your information:
| Purpose | Legal Basis |
|---|---|
| Responding to your enquiries and providing funeral services | Contract — necessary to take steps at your request |
| Communicating with you about your arrangements | Contract / Legitimate interests |
| Complying with legal and regulatory obligations (e.g. death registration, documentation) | Legal obligation |
| Improving our website and understanding how visitors use it | Legitimate interests |
| Keeping records as required by law | Legal obligation |
We will never use your data for automated decision-making or profiling.
5. Who We Share Your Data With
We take your privacy seriously and do not sell your personal data. We may share your information with the following third parties only where necessary:
Service providers — third parties who assist us in delivering our services, such as crematoriums, cemeteries, florists, officiants, and other funeral-related professionals. They receive only the information needed to fulfil their role.
Legal and regulatory bodies — where we are required to do so by law, for example in connection with the registration of a death.
Google Analytics — we use Google Analytics to understand how visitors use our website. This service collects anonymised data about your visit (see Section 7 for more detail). Google may process data on servers outside the UK; however, appropriate safeguards are in place under Google’s data processing terms.
We do not share your data with any third party for marketing purposes.
6. How Long We Keep Your Data
We retain personal data only for as long as necessary:
- Enquiry data (where no service is arranged) — up to 12 months
- Service records — we retain records relating to funeral arrangements in accordance with legal and regulatory requirements, typically for a minimum of 7 years
- Website analytics data — retained in anonymised form in accordance with Google Analytics’ standard retention periods
When data is no longer needed, it is securely deleted or anonymised.
7. Cookies and Google Analytics
Our website uses cookies to function properly and to help us understand how people use it. We use Google Analytics, a web analytics service provided by Google LLC.
Google Analytics collects anonymised data including pages visited, time spent on the site, and general location (country/region level). This helps us improve our website. We have enabled IP anonymisation, meaning your full IP address is never stored.
You can opt out of Google Analytics tracking at any time by:
– Adjusting your preferences through our cookie banner
– Installing the Google Analytics Opt-Out Browser Add-on
– Adjusting your browser settings to block cookies
For full details of the cookies we use, please see our [Cookie Policy].
8. Your Rights Under UK GDPR
You have the following rights in relation to your personal data:
Right of access — you can request a copy of the personal data we hold about you.
Right to rectification — you can ask us to correct inaccurate or incomplete data.
Right to erasure — you can ask us to delete your data, subject to any legal obligations that require us to retain it.
Right to restrict processing — you can ask us to limit how we use your data in certain circumstances.
Right to data portability — you can request your data in a structured, machine-readable format where applicable.
Right to object — you can object to our processing of your data where we rely on legitimate interests.
Rights relating to automated decision-making — we do not carry out automated decision-making, but you have the right to raise this with us.
To exercise any of these rights, please contact us at info@ivorthomasfunerals.co.uk or in writing to the address above. We will respond within one calendar month.
9. Complaints
If you believe your data has not been handled correctly, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Helpline: 0303 123 1113
We would, however, always appreciate the chance to address your concerns directly before you contact the ICO. Please reach out to us first.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in law or our practices. Any updates will be posted on this page with a revised “last updated” date. We encourage you to review this policy periodically.
11. Contact Us
For any questions about this Privacy Policy or how we handle your data, please contact:
Ivor Thomas Funerals Ltd
81 Rhydhelig Avenue, Cardiff CF14 4DB
Tel: 029 2169 0022
Email: info@ivorthomasfunerals.co.uk